Economic and non-economic determinants of Iranian pharmaceutical companies’ financial performance: an empirical study

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As global competition intensifies, research and development (R & D) organizations need to enhance their strategic management in order to become goal-directed communities for innovation and allocate their resources consistent with their overall R & D strategy. The world pharmaceutical market has undergone fast, unprecedented, tremendous and complex changes in the last several years. The pharmace...

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Abstract Impact of Corporate Reputation on Brand Segmentation Strategy : An Empirical Study from Iranian Pharmaceutical Companies The impact of corporate reputation uses, including value creation, corporate communication and strategic resources on branding strategies such as segmentation and producing intangible assets for different industries is investigated in western countr...

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Situation Analysis of R & D Activities: An Empirical Study in Iranian Pharmaceutical Companies

As global competition intensifies, research and development (R & D) organizations need to enhance their strategic management in order to become goal-directed communities for innovation and allocate their resources consistent with their overall R & D strategy. The world pharmaceutical market has undergone fast, unprecedented, tremendous and complex changes in the last several years. The pharmace...

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ژورنال

عنوان ژورنال: BMC Health Services Research

سال: 2019

ISSN: 1472-6963

DOI: 10.1186/s12913-019-4735-4